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Digital Marketing
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About the Course

Digital marketing is the strategy and process that connects advertisers with their audiences across digital channels. The digital channels include display, search, mobile, social, and video. Originally referred to as “interactive marketing” digital allows consumers to interact with ads and communicate back to brands. Marketing techniques have evolved as consumers information channels have changed. Radio advertising led to TV advertising, which then shifted to digital marketing with the rise of the internet. Besides these natural market progressions, the COVID-19 pandemic is driving the scope of digital marketing even further online.

Requirements
  • Proficiency in basic computer skills is necessary, including internet navigation and software usage.
  • Language proficiency, especially in the language of instruction (typically English), is essential for effective communication and comprehension of course material.
  • Analytical skills are important for understanding data and analytics, aiding in decision-making within digital marketing campaigns.
  • While not mandatory, a foundational understanding of marketing principles such as target audience, segmentation, and branding can be advantageous.
What is the target audience?

The target audience for a digital marketing course includes students, professionals, entrepreneurs, career changers, freelancers, small business owners, and marketing enthusiasts looking to enhance their skills and knowledge in digital marketing strategies.

FAQ
Can I just enroll in a single course?

Yes, you can enroll in a single digital marketing course without needing to commit to a full program.

I'm not interested in the entire Specialization?

You don't have to enroll in the entire specialization; you can simply sign up for individual courses that interest you.

What is the refund policy?

Refund policies for digital marketing courses vary but typically include a specific time frame for refund requests, conditions for eligibility, potential processing fees, refund method, and exceptions.

What background knowledge is necessary?

The necessary background knowledge for a digital marketing course includes basic computer skills, language proficiency, analytical and creative thinking abilities, familiarity with marketing fundamentals, internet literacy, and optionally, prior experience in marketing or related fields.

Do i need to take the courses in a specific order?

The order in which you take digital marketing courses can vary depending on your goals and the structure of the curriculum. While some courses may have prerequisites or recommend a specific sequence, others may be standalone and can be taken in any order. It's advisable to review the course descriptions and recommendations provided by the institution or platform offering the courses to determine if there is a preferred order. However, in many cases, you can tailor your learning path based on your interests and priorities, selecting courses that align with your current knowledge and skills, as well as your career objectives in digital marketing.

Digital Marketing
Course Review
4.5
(28 Ratings)
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  • 1 day ago

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    • 1 day ago

      There are many variations of passages of Lorem Ipsum available, but the majority have alteration in some form, by injected humour.

  • 1 day ago

    There are many variations of passages of Lorem Ipsum available, but the majority have alteration in some form, by injected humour.

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